MAVI Rooftop Lounge branding and social media case study
Social Media • Branding
Aesthetic Testing
Brand
IdentityDevelopment
HospitalityExperience
About
MAVI
MAVI is a rooftop lounge and restaurant in the Andaman Islands, offering elevated dining with open-sky views and a relaxed coastal atmosphere. Positioned as a premium social space, it blends island culture with contemporary design, serving craft drinks, curated plates, and sunset experiences overlooking the ocean.
Brand Tone & Style GuideVisual
System
We established a complete visual system for MAVI that guides how the brand appears across digital and physical touchpoints. This includes consistent use of color, typography, spacing, imagery, and layout structure to maintain a cohesive look and feel. Designed with simplicity and recognition in mind, the system ensures every post, menu, and brand asset reflects the rooftop lounge’s coastal personality and premium atmosphere.
Style Sampling
Design Exploration
Exploration • Clean Design • Digital Artwork
We tested multiple visual approaches for MAVI’s social presence, experimenting with grids, color transitions, and typography to find a style that feels naturally coastal and premium. This exploration phase helped us identify what type of content attracts attention and creates a recognisable brand rhythm on social platforms.
Visual Direction
We crafted a complete visual direction for MAVI’s social media presence, building a style that mirrors the rooftop lounge’s atmosphere — coastal, modern, and elevated. This involved defining layout rules, typography hierarchy, color transitions, and imagery treatment to create scroll-stopping content with strong brand recognition. Every post was intentionally designed to balance aesthetic storytelling with clarity, helping MAVI establish a distinctive identity across social platforms while communicating mood, menu highlights, and the overall rooftop experience.
Aesthetic Storytelling • Brand Recognition • Scroll Impact